Recommended

Holafly eSIM Review

4.6 ★★★★½ (148,410 reviews)
Trustpilot 4.6 (79,921) App Store 4.8 (22,401) Google Play 4.6 (46,088)

Holafly is an eSIM provider founded in 2017, headquartered in Spain. They offer plans for 170+ countries starting from $6.90.

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Updated March 2026
Countries 170+
Plans from $6.90
Data Type Unlimited
Commission 10%
Cookie 365 days
Founded 2017
HQ Spain

Our Verdict

Best for: streaming-heavy travelers Unlimited Data Featured Provider

Holafly is a top-rated eSIM provider offering unlimited data plans starting from $6.90. True unlimited data. The main drawback: More expensive.

Unlimited data plans365-day cookiePopular in Europe

Holafly vs Market Average

Ranked #3 of 9 providers by overall rating

Starting Price $6.90 Market avg: $3.82
Countries 170+ Market avg: 190
Rating 4.6/5 Market avg: 4.4/5
Review Volume 148,410 Market avg: 27,035

Pros

  • True unlimited data
  • 170+ destinations
  • Long cookie window

Cons

  • More expensive
  • No voice calls

Positive Reviews

★★★★★
Excellent data and service

Being able to access the internet for Maps etc around Africa, and then after being stranded in the ME I was easily able to get a new esim for the country I'm in. Unlimited data, excellent service all round, would 10/10 recommend.

— Victoria Ashdown
★★★★★
Fast & Easy

So easy to buy & install the Esim from airport after landing, even I had to contact the customer support as I have another HOLAFLY GLOBAL PLAN. In total less than 10 minutes I had my new Esim purchased, installed and working.

— Guillermo Galvez Duarte
★★★★★
Good support team

I've asked several questions to the online support via chat and they always answer quickly and solve the issue or doubts very well. Happy with the service. Irina worked with me today, it was a pleasure.

— Fer
★★★★★
This is a great company

Emma and Zoe were really helpful as my flight was delayed by three more days. The extension on my eSIM was sorted out in minutes. Thank you.

— Dani Standley
★★★★★
Better coverage than I expected

Better coverage than I expected during my holiday on a cruise ship. I thought I would only have coverage whilst in various Australian ports but often found it working too whilst sailing closer to land.

— CN24

Negative Reviews

★☆☆☆☆
Misrepresented Product, multiple hoops for refund

I purchased an eSIM for Sint Maarten but it only worked on the French side, not the Dutch side. Requesting a refund has been a 6-day long nightmare with repeated requests for the same information via email.

— Colleen Ashbaugh Taylor
★☆☆☆☆
This is complete garbage

Lanzarote eSIM didn't work indoors for £24. Wife's Maya Mobile eSIM at £9.50 worked perfectly everywhere.

— Tye Ellis
★☆☆☆☆
Extremely disappointing customer service

Fiji eSIM didn't work at all. Support interactions involved chatbots and unhelpful representatives. Refund took 10+ days to initiate. Competitor Airalo resolved a similar issue in just a few days.

— G Elliott
★☆☆☆☆
Big Let Down!

eSIM let me down several times a day. Required phone restarts dozens of times daily. WhatsApp support was quick but suggestions didn't resolve the problems. Will never use Holafly again.

— Jeff Geller
★☆☆☆☆
Poor reliability in the USA

USA network traffic routed through Spain causing poor speed and reliability. Constantly dropping out or weak signal.

— Stuart Burtenshaw

Positive Reviews

★★★★★
Best eSIM app there is!

This is a great eSIM app when you're traveling anywhere. About a year ago I happened to travel to Europe and I didn't want to pay the outrageous prices my carrier offered me so oddly enough I came across Holafly.

— josem74832
★★★★★
Highly recommended

I have travelled trying to use my cell providers data plan and it always seems to be lacking, not a strong connection and even no connection in areas there should be. I have used other services and had the same issues. Holafly has been a different experience.

— Mdbaer2
★★★★★
Worth it and Reasonably Priced

My mobile carrier was trying to charge a pricey everyday that I spent out of the U.S. on my week trip to Paris. I looked up eSIMs on TikTok and this was one of the many that popped up and looked promising based on reviews.

— drewari
★★★★★
Just got back from three countries

I ordered a global eSIM to use on my trip to Panama, Ecuador, and Peru. Customer Service couldn't have been nicer or easier to deal with. Yes, you do get a bot, but just stick with it and after a minute you will get a real person.

— Stargazer III
★★★★★
For multiple locations

I purchased and activated a multiple week eSIM for mainland China. Midway through travel in China, I flew to Vietnam for a couple days and purchased/activated that eSIM. Great for multi-country trips.

— SharlaJo

Negative Reviews

★☆☆☆☆
Monthly plan for Japan is very broken

Do NOT recommend Holafly for Japan at all. I am using an iPhone 13 mini while traveling in Japan when I got Holafly as my data provider. It's not hard to set up but the signal has been very spotty from the moment I started using it.

— Beekwool
★☆☆☆☆
Worst Customer Service I Have Ever Experienced!

I was eligible for a refund after I purchased an eSIM for an international trip but my phone did not accept them. I reached out 7 different times only to be told the customer service agent couldn't help me but said I could get a refund.

— Stephenw16
★☆☆☆☆
Didn't work for me

Came to St. Martin and didn't have internet. The signal said I have 4G but nothing. Was on the chat line with them for 76 minutes. Then they wanted me to reset my phone to factory settings.

— Duckw74
★☆☆☆☆
Barely usable in Brazil

Purchased unlimited eSIM for 1 week in Brazil. Spotty coverage, 5G not living up to advertised speed, at times felt like 3G. Couldn't load Uber, QR code menus, or pay for items using Apple Pay.

— ThatSalvadorian
★☆☆☆☆
Ghosted by chatbot and customer service

I've used this service before and had problems with customer service blaming the wifi connection instead of admitting they don't know what they're doing. I decided to give them another chance. BIG mistake.

— dfinsandiego

Positive Reviews

★★★★★

I used Holafly for the first time going to Japan and I was very impressed with the connection. No issues at all. Went around Tokyo, Niigata, Kyoto and Osaka (Main central areas) but even still, had a very good first experience. Will definitely use it again for my next travels considering it will be

— Mark Gutierrez (Markuzgee)
★★★★★

I didn't have any issues installing the eSim. Instructions were pretty clear and offered different modes of installation, including using a QR code. Connection in country was pretty fast, mostly 5G, except for the more rural areas which slowed to 4G, but that is to be expected. Connecting once we la

— Gavin Goo
★★★★★

I used on a roadtrip in The United States of America and it was great! I had no problem following the instruction to set up the eSIM and it got connection as soon as we arrived. Because it was a road trip, at some places the connection was unestable or hard to reach, but nothing that walking a bit w

— Federico Hernandez
★★★★★

I have been repeatedly impressed by using this eSim on my travels over the last 18 months in particular in terms of data coverage in remote areas of countries where I was nervous about coverage. Installation is almost always seamless and if you are a repeat customer you can earn points and get disco

— Claire R Silverstone-Bright
★★★★★

During my visit to Italy, I stayed connected to the Internet, without any issues, the speed was good, signal was great, had no worries, kept using GPS and calls without any problems. Will recommend it to all. Definitely will use the service again.

— Philip Alhuroub

Negative Reviews

★☆☆☆☆

Not a Great Experience. Holidaying in Borneo. Set-up straight-forward initially but although connected to the local networks with 5 bars often got the exclamation mark and couldn't use them. Apart from a couple of minutes of use here and there, most of the time was spent with no data. This was in ce

— Daz Aylward (DarrenA)
★☆☆☆☆

this company is very hard to deal with. installing the eSim took too long, no email code sent for hours, and had to call them. it stopped working when I changed countries even though they both should have been covered. i was auto billed and it was like going in bot circles to cancel. I'm still waiti

— Ronald De Fore
★☆☆☆☆

Worked well, for a time, but I started encountering problems with them giving me invalid esims from the word "go" (a total of 3 times!) Sometimes their support fixed the problem in short order, sometimes they sent me in circles for 30 minutes and resolved nothing. Whether this is a scam, a flawed sy

— chris mathews
★☆☆☆☆

Downloaded it and got the confirmation, yet the install process is ridiculous. I enter the code they give and apparently it's already in use. Asked for a refund and got some spiel about speaking with the tech team. I'm not doing that while on vacation. Went and got Saily, and it worked instantly. Mo

— Christopher Dixon
★☆☆☆☆

I wish I could give zero stars. the customer service of this company is non-existent. my plan that I was using was renewed automatically, and all of a sudden, it could no longer work in my location only after my card was charged. I requested a refund in the last for another issue, and it took 3 mont

— Paul Ward

In-Depth Review

The pitch is simple: buy a plan, use as much data as you want, never think about it again. That's what drew me to Holafly in the first place, and after testing it across three European countries, I can say the pitch mostly holds up. In a market flooded with capped plans that force you to ration every megabyte, Holafly's unlimited approach feels liberating. But "unlimited" comes with caveats worth understanding before you hand over your money.

Buying & Installing

You can purchase through the website or the app. Both work fine, though I found the website slightly easier for comparing plans side by side. After buying, you receive a QR code via email almost instantly. Scanning it on an iPhone took about two minutes from start to finish. Android was a touch more involved because some Samsung devices require manual APN configuration, but Holafly includes step-by-step instructions specific to your phone model, which saved me from digging through forums. One thing I appreciated: you can install the eSIM days before departure. It just sits dormant until you activate it at your destination.

The Unlimited Reality

Here's the deal. You genuinely get unlimited data. I burned through 4 GB on my first day in Barcelona: Google Maps running constantly, uploading photos to iCloud, a few video calls, and there was no throttling message, no warning, nothing. The connection stayed solid. Where it gets interesting is speed. Holafly doesn't promise specific speeds, and I noticed that during peak evening hours in busy areas, things slowed down noticeably. Not unusable, but YouTube dropped from 1080p to 480p on its own. By morning, speeds bounced back. My read: you're on a lower network priority tier than local subscribers, which is the trade-off for unlimited access.

Where It Works Best

Holafly shines brightest in Europe and Latin America. Their carrier partnerships in Spain, France, Italy, and Germany delivered consistent 4G speeds, and I rarely saw the connection drop to 3G. Mexico and Colombia are also strong from what other travelers report. Southeast Asia is more hit-or-miss. In Thailand, speeds were acceptable but nothing special. Japan worked well in Tokyo but got patchy outside major cities. If your trip is Europe-focused, Holafly is a strong pick. For Asia-heavy itineraries, you might want to compare options.

What's Missing

No voice calls, no SMS, no tethering on most plans. That last one stings. If you were hoping to share your unlimited data with a laptop or tablet, you're out of luck unless you specifically buy a plan that includes hotspot, and those cost more. The pricing itself runs higher than capped alternatives. A 5-day Europe plan costs around $19, which is reasonable, but a 15-day plan jumps to $47. For solo travelers who mainly browse and use messaging apps, that's fine. For someone watching Netflix in the hotel every night while also navigating with Maps all day, it adds up but still beats hotel Wi-Fi rates.

Customer Support

I reached out twice during my testing, once through the app chat, once via email. The chat response took about eight minutes, which isn't bad. The agent resolved my APN issue quickly and even followed up an hour later to check if things were working. Email took about six hours for a response, which feels standard. There's no phone line. The help center articles are decent but not as thorough as some competitors. For a company this size, I'd expect a more robust self-service knowledge base.

The Verdict on Holafly

Holafly solves a specific problem really well: the anxiety of running out of data abroad. You don't need to count megabytes, you don't need to find café Wi-Fi, you just use your phone normally. The trade-off is a higher price, occasionally deprioritized speeds, and limited hotspot support. For travelers who want simplicity above all else, especially in Europe and Latin America, it's hard to argue against Holafly. Just know what you're buying: peace of mind, not the fastest connection on the market.

Frequently Asked Questions

Is Holafly worth it?

With an average rating of 4.6/5 from 148,410 verified reviews across Trustpilot, App Store, and Google Play, Holafly is highly recommended for streaming-heavy travelers. Plans start from $6.90.

How much does Holafly eSIM cost?

Holafly eSIM plans start from $6.90 with unlimited data. All plans include unlimited data so you never run out.

How many countries does Holafly cover?

Holafly covers 170+ countries and destinations worldwide. The market average is 190 countries.

Does Holafly offer unlimited data?

Yes, Holafly offers unlimited data plans. This means you can browse, stream, and use apps without worrying about data caps.

Is Holafly reliable?

Holafly has been operating since 2017 and is headquartered in Spain. User ratings: Trustpilot 4.6/5, App Store 4.8/5, Google Play 4.6/5.

How does Holafly compare to other eSIM providers?

Holafly ranks #3 out of 9 providers by rating. Their starting price of $6.90 is above the market average of $3.82. They cover 170+ countries (market avg: 190).

Kevin Laporte

Reviewed by

Kevin Laporte

eSIM researcher and travel tech writer. Helping travelers find the best connectivity options worldwide.

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